Product Description

Why You’ll Love It
Raise the Root by Color Wow delivers instant, flexible lift at the roots—without stiffness, stickiness, or crunch. Thanks to proprietary translucent elastomers, this lightweight root lifter acts like a spring, giving your hair long-lasting volume and bounce. Whether applied on damp or dry hair, it creates full, natural-looking styles without dulling your color or leaving residue.

How to Use

1. Spray directly onto damp or dry hair, focusing at the roots.

2. Style as desired.

3. For best results, apply heat from a blow-dryer to lock in volume.

Perfect For
All hair types, especially fine, flat, or thin hair in need of a serious volume boost.

Lab Notes
Raise the Root is powered by flexible polymers that lift hair at the base for fuller-looking styles that last. It won’t yellow, darken, or stiffen your hair—just touchable, airy volume that looks as natural as it feels.